Friday, December 18, 2009, The Hottest Lunchtime Offers:

Our lunch specials and offers website,, has been up and running since November and we’ve had a great response so thanks to all who have become regular viewers and users of the site.

We’ve set up the website so that it is as user-friendly as possible and easily brings people to the information most useful to them. Say you are working in an office on Lower Baggott Street, our research tells us that your main lunch concern will be what lunch offers are available in the surrounding area. A visit to and a quick selection from our homepage dropdowns shows you what restaurants, caf├ęs and pubs have lunch specials available in and around that street. A click on one of these retailer’s logos then shows you the lunch offers they are running for that day.

The fact that we update retailers’ lunch specials daily means it will definitely be worth your while to check back to the site any time you are thinking about lunch. As we mentioned in our last blog, we are about promoting lunch value, so if you want to easily know where this value lies then your best bet is to consult the website.

Our stance on who to include on the site was to be open-minded. We want to cater for the needs of everyone; from those looking for a low cost lunch to those looking for the best value fine dining. People’s lunch venue preferences and requirements do change daily so our site has factored in these changes and everyone should be able to find something to their liking on any given day.

Our site and our business offer a new, original experience so we would be delighted to get some feedback on how people are making use of the site in fulfilling their lunch needs. We would love to know what influences your searches (e.g. would you primarily click on the lunch venues you are familiar with or do the places less well known to you draw your attention more?) and how often do you actually end up buying the offers you have seen through our site?

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Thursday, November 19, 2009 is Coming!

Our website, is going live on the 26th of November.

Our research has given us food for thought (get it) and we are now ready to launch our lunch deals website.

We had two requirements in mind for the design of the site; modern and user-friendly. As for the content, we considered what information would be of most use to people as they go about making their choice of where to go for lunch.

Daily Specials and Deals of the Week are appearing more and more on blackboards and shop windows so we thought why not gather this information into the website and save people the hassle of walking around to find it out themselves.

And then we thought why not offer vouchers for even greater value to the customer. Retailers would surely be delighted with the greater footfall.

We set out on a mission to recruit food retail outlets to display on the site. So far we have targeted Dublin and we have had remarkable success, with retailers really open to our concept. The range of retailers is broad, catering for a very wide range of food preferences and dietary requirements so there should be plenty there for everyone.

Things are shaping up nicely ahead of our launch so make sure you’re there to check out on the 26th!!

Monday, November 16, 2009

It is Now the Era of the Lunch Deal

My concern for the lunch hour has prompted me into action. I know I said before that lunch was about more than just a meal, but if you walk around Dublin these days you will see some great lunch deals.

Admittedly in the past the off-putting high prices could have influenced my lunch preference for a quick take-away sandwich accompanied with a quick retreat back to the office. Now though things have definitely changed, and even though people might have less spring in their step about work I think they can at least find some comfort in knowing that they can expect greater value when they go out for lunch, no matter what their dining preference.

Myself and some colleagues are confident that people are recognising that this is the era of the lunch deal and embracing it wholeheartedly, and so we are developing a website,, that will conveniently show people just where this lunch value lies and the lunch specials that are on offer in these outlets that day.

Anyone else been impressed by the newfound eagerness for business being expressed by lunch retailers through their updated deals and specials?

Thursday, November 5, 2009

Give me back my lunch hour!

What ever happened to the lunch hour? I now find that lunch has become something you have to get over with quickly because time away from the desk is time away from productivity. Most days my lunch is eaten at my desk, in between calls to clients. I am sure many of you face a similar situation as a rushed lunch appears to be becoming the standard practice everywhere.

I can just about remember the days when the lunch break had meaning and was something to be treasured.
For me, with a lunch hour came:

-Less stress
-Greater job satisfaction
-A greater sense of freedom
-A more sociable working environment
-A chance to get some fresh air
-A work day that went by quicker

I miss these forgotten days and I want to start a petition for a reinstatement of the lunch hour. Are you with me comrades?!