Monday, February 8, 2010

If We Had a 100,000 Users

So it’s like this. is a new website, and like many new websites it was started with great intentions in mind. We want to bring value and choice to all our users, whether it’s a 2-for-1 lunch voucher, or a free bottle of water with your sandwich, we want to know about it, so we can bring it to you.

So far we’ve got a number of these deals on our site, but we want more.... a lot more. We want to ensure that any user of, anywhere in Ireland, can find the best lunch value in their area, on any given day, on We want to ensure that our users know which retailers on their street are willing to go the extra mile and fight for their custom. We want our users to get a great lunch, at great value, but we also want to reward the retailers that are making that extra effort for your business. That way, they keep running specials, and you keep getting value. The best way that we can do that is by bringing them custom from our users.

So if we want to bring you the best deals in your area, then we need to let the retailers know that we have the users. This begs the question, what would do if we had a 100,000 users.

First off, 100,000 monthly users may sound like a lot, but this wouldn’t even put in the Top 30 busiest websites in Ireland, so it’s a good place to start. Most of all though, 100,000 users would mean that rather than going to the retailers and asking them to run a lunch offer for our members, retailers would be coming to and asking for a way to target our users. In other words, would have the combined bargaining power of 100,000 users (are you thinking He-Man at Castle Greyskull? or is it just me)

So what could we do with all that power? Well at our concern is about 2 things.... your stomach and your wallet, so let’s keep the focus on these.

First off, is about real choice. This means bringing you a wide selection of retailers, from the convenient shop on the corner, to the bar down the road, to the Michelin recommended restaurant around the corner that you didn’t even know was there. With a 100,000 users we will get 2,000 retailers on before the year is out. That means that wherever you work in Ireland, we will have the retailers in your area on our site, and we will continue to ensure that we display their menu updated on a daily basis (because that’s just what we do).

So let’s talk about your wallet (or purse for the fairer among us). To date we run a lot of vouchers on, but here’s the thing.... whether it’s a hangover of days that have passed, or something deeper in the Irish psyche, we’ve found that people just don’t like using vouchers with lunch unless there’s a significant saving involved. So with a 100,000 users, there would be great benefits available with the card. All you will need to do is check out before going for lunch and see the retailers that are running special promotions for cardholders. Then simply show your card when ordering or paying and you could benefit from a range of treats be they 2-for-1 offers, a free beverage with your meal, or maybe an upgrade on the size of your coffee. What you can be sure of though, is with a 100,000 of these cards in circulation in Ireland, every retailer will want to show the users that they are willing to fight for your custom.

All of this means your week of lunching will result in better variety, and more money in your pocket. So if you think having 100,000 users sounds like a good thing, then help us make it happen. Visit and register today for updates and our regular competitions, tell your friends about, become a fan of on facebook, follow us on twitter, (tweet or retweet) or create a link from your webpage to ours and help us all.

Thanks for reading

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